Sales & Marketing Manager

Eagle Beach, Aruba
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Sales & Marketing Manager

We are seeking an experienced and results-driven Sales & Marketing Manager to lead our marketing operations and maximize revenue through data-driven strategies and innovative campaigns. The ideal candidate combines analytical thinking with creative execution and has a strong understanding of the hospitality and tourism landscape.

Key Responsibilities:

  • Develop and present weekly and monthly performance reports, including ADR, RevPAR, revenue, occupancy, and forecasts

  • Analyze market trends and performance metrics to identify opportunities and drive revenue growth

  • Stay current with market developments, competitor activity, and target audience insights

  • Manage content, campaigns, and promotions across OTAs, websites, and digital platforms using SEO and analytics tools

  • Oversee creative direction for branding, photo/video shoots, and marketing collateral

  • Manage all digital marketing efforts, including SEM, CRM, social media, and email marketing

  • Ensure consistent brand messaging across all touchpoints and marketing initiatives

  • Build and maintain strong relationships with wholesalers, travel agents, and strategic partners

  • Represent the resort at trade shows, events, and on/off-island site inspections

  • Support internal sales efforts across resort departments

  • Drive F&B sales for beachfront restaurants and oversee event sales initiatives

  • Utilize key systems such as Channel Manager, Booking Engine, and PMS for effective marketing and revenue management

  • Manage OTA extranets, submit STR reports, and optimize performance through relevant revenue platforms

  • Attend and engage with clients at on-property guest events, such as weekly

  • Management Cocktail Parties

Requirements:

  • Bachelor’s degree in Hospitality Management, Marketing, Tourism, Business Administration, or a related field

  • Minimum of 5 years of experience in hospitality/tourism sales and marketing, with 2+ years in a leadership role

  • Strong analytical mindset with a passion for data, KPIs, reporting, and performance metrics

  • Advanced skills in analyzing ADR, RevPAR, occupancy trends, channel performance, and digital marketing ROI

  • Deep understanding of revenue management, digital strategy, SEO/SEM, and content performance

  • Proficient in Microsoft Excel, PMS, Channel Managers, Booking Engines, and digital analytics tools (Google Analytics, Meta Business Suite, etc.)

  • Demonstrated ability to lead, coach, and develop a marketing and sales team

  • Fluent in English, Dutch, and Spanish; German is a plus

  • Creative yet structured, able to balance storytelling with numbers

  • Excellent communication, organizational, and decision-making skills

  • Flexible in working hours as needed

 

Join a passionate team at the heart of one of Aruba’s most beloved beachfront resorts. If you're driven by results, inspired by storytelling, and excited to shape the guest experience from behind the scenes - we’d love to hear from you.

Apply today and bring your expertise to a place where creativity, culture, and Aruban hospitality come together.

 

 

Apply Now